In the decade from 2010 to 2020, Guangzhou Evergrande was undoubtedly the most powerful superstar in China’s professional football field. In these 10 years,it has won two Asian champions league titles, eight Chinese super league titles and ranked the top 30 clubs in the world.Besides the fruits, everything should be back to rational, what does this team bring to us?
The professional and entrepreneurial management of Evergrande football is embodied in many aspects, including player management, player trading, and the establishment of a 40-page manual of daily regulations. In the past 10 years, Evergrande has not experienced the common disorder of Chinese professional teams, such as unpaid salary, foreign aid inaction and capital chain broken.
Nearly 10 billion investment
In the history of Chinese football,Guangzhou Evergrande is not the first super rich team, but it is certa明陞帮助(明升帮助,M88帮助,MANSION88帮助）inly one of the most effective clubs about money football. Transfer fees, salaries, bonuses, football schools and so on – according to incomplete statistics, Evergrande’s total investment for the team over the past 10 years was close to 10 billion yuan.
Evergrande has lead the money era of CSL.About the rapid success of Evergrande football in only three years, more companies were keen to invest football, Greenland group’s acquisition of Shanghai Shenhua, Shanghai Dongya was acquired by Shanghai Shanggang,Alibaba bought 50% stake from Guangzhou Evergrande,Huaxia Xingfu acquired Hebei Zhongji,Jiangsu Shuntian was acquired by Suning.About these football capital flow,Evergrand was the leading role. But at the same time,money football has also squeezed the survival room of small and medium-sized clubs, because of the rising prices of players and operating costs,during the past two years some clubs had to withdraw from the league. So money football from Evergrande was controversial by people all the time.
Maximize the commercial value of football
In 2010, Evergrande spent RMB 100 million to acquire its predecessor. Four years later, Alibaba acquired 50% stake of Evergrande for RMB 1.2 billion, and it was literally estimated to be about RMB 19 billion in 2015.
At the same time, Evergrande has greatly expanded the market for real estate because of the advertisement from football. In 2009, the sales of Evergrande real estate was 30.3 billion yuan. By 2019,it has exceeded 600 billion yuan. The advertising effect brought by football can’t be quantifiable,but it is quite amazing from the results.
They attached importance on the football exposure,so the advertisements for mineral water, cars, insurance, food, oil and milk powder have appeared on the jerseys of past matches, although some caused controversy.
The market is booming, but the club is still losing money
Evergrande Taobao make the local football market booming,but it still loses money. The football association needs CSL teams to limit their losses to 320 million yuan in 2019, 290 million yuan in 2020 and 270 million yuan in 2021.Evergrande Taobao made losses record in 2018,and their 2019 financial statements will be particularly interesting.
Invested more than $2.6 billion and have yet to produce talents
In 2011, Evergrande established Evergrande football school in Qingyuan, Guangdong province, with an annual subsidy of 100 million yuan. 明陞客服(明升客服,M88客服,MANSION88客服）By 2019, Evergrande has invested more than 2.6 billion yuan for the school. But the schools’ fruits always seem to be unsatisfied by anyone. Compared with Sipg, Suning and Luneng youth training, Evergrande youth training has not made outstanding achievements. Perhaps Evergrande football school still need time to meet people’s expectations.